Project Title: Shopify Dropshipping: Let's Make it Rain!
BASIS Advisor: Mr. McCorkle
Internship Location: Credo
Onsite Mentor: Mr. Jeff Twombly
Are you interested in the concept of online sales? In my project, I will be attempting to learn more about online selling and understanding the psychology factors at work that would cause someone to buy a product. My project, conducted at Credo, will focus on Shopify Dropshipping. For those that do not know, Shopify is an e-commerce platform that allows people to sell items online, and which prompted my Research Question: “Are the barriers of entry low for Shopify Dropshipping?” On YouTube, many people claim that it is easy to make money online through Shopify, and my goal is to put this claim to the test. Throughout my research, I will be committed to learning about social media marketing as well as customer buying behavior. During my project, I am going to read Blue Ocean Strategy, the E-myth, and Way of the Wolf (books on business strategy and marketing). I hope to apply some of the principles that I have learn from reading these books toward my project.
Since Mother’s Day is coming up, I thought I should begin to testing ad copy related to Mother’s Day. Another thing I was working on was a concept known as loss aversion marketing. The general premise is the idea that humans are more motivated by loss than by gain. For example, suppose I was an […]
Up til Wednesday night, I tried doing the same things I was doing last week. On Wednesday, I found the answer I was looking for. I encountered a video that discussed that in order to make the Facebook algorithm function efficiently, you must need to reach a “50 event” threshold, and if you cannot do […]
Due to last week’s first sale, I decided on trying to optimize my results by testing and changing several different aspects in my Facebook Manager. I tried testing different ad copies. An ad copy, for those that do not know, is the main text of a clickable advertisement. Within the ad copy, I tried […]
From the period April 1-3, I had been running a promotion campaign to my website. And on Wednesday, I got my first sale! I spent the remainder of my day figuring out how to fulfill the order from the admin side. On Thursday, I talked with McCorkle, and we decided that we were going […]
After a horrible week last week, I have good news: On Tuesday night, I was granted access to my account once again. On Wednesday morning, I spent the time creating an ad and launching it On Thursday morning, I had found out that the ad had not launched so I looked into the Billing section […]
A rather strange series of events occurred this week: On Sunday, I had compiled a list of possible audiences that I can market to using the Facebook Audience Insights Tool. On Monday, I had met with Sahar to talk about my progress and get an alternative person’s POV on my project. After meeting with her, […]
This week’s blog will be very short: Monday and Tuesday were spent conducting more research on Facebook ads. On Wednesday, I met with my external advisor, Jeff Twombly, and we discussed the state of where we are and future steps. On Thursday, I met with Mr. McCorkle to give a progress update as well as […]
This week, I was mainly doing the home page design and finding nice photos to highlight the website. On Monday, I went on Fiverr and had someone create a logo design for me to use on my site. The process was very simple and easy to use and the logo came within 2 days. In […]
This week, I brainstormed several different niches and eventually had to narrow down and pick one. Once I choose the niche, I spent time doing product research and deciding which products to stock in my store. The next phase was deciding on a name for my store. Afterward, I went about building my store from scratch […]
Hey, I’m Suraj! Let me tell you more about my project. In my project, I will be attempting to learn more about online selling and understanding the psychological factors at work that would cause someone to buy a product. My project is going to be focused around Shopify Dropshipping. For those that do not know, […]