Refutation of My Theory

One of the biggest revelations from my data is the fact that my initial theories were proven incorrect. Though I initially believed that many people would be influenced by the aggregate sites, and therefore base their enjoyment off of what they read from the internet, this turned out to be untrue. Instead, most moviegoers did not use a site to discover a movie, and instead cited recommendations from friends or random advertisements that prompted watching. Furthermore, most moviegoers didn’t use a site to further research their movie, instead going in without any other thoughts. It appears that the average moviegoer does not put significant amounts of thought into their watching process, choosing to mostly just go with what other people tell them. The effect of the hype train also puts this theory into perspective. Most people would choose to watch a hyped movie regardless of website or recommendation.