Shadowing RenewMD Owner, Dr. Simran Sethi

Apr 12, 2019

I have shadowed Dr. Simran Sethi and talked to patients regarding their motivation behind getting aesthetic procedures. There were quite a few conversations that I was able to record, including one regarding the different motivating factors between men and women. While women seem to be attracted to aesthetic procedures because of personal desire, and self-confidence, men seem to be more interested in getting procedures done for public perception. Dr. Simran Sethi remarked that most of the men she sees are recently divorced, or looking for a relationship. It appears that the sentiment amongst the women I’ve spoken with today, is one of self-care.

In the coming weeks I will be putting together my podcast, based on the patient interviews I have recorded today. I will be speaking with the director of Social Media for RenewMD, next Tuesday, to understand the strategy behind the RenewMD instagram.

So far I have been focused on how the marketing of the aesthetics industry, and motivation behind patients’ procedures. In doing so, I have researched the negative psychological effects that can occur as a result of not being able to adhere to a strict beauty standard. Over the next week, I will be working on developing a marketing strategy that focuses less on body standards, and targets both men and women equally, without compromising on revenue.

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