Part 2: Social Media and Botox Rates

Mar 02, 2019

It’s proven that there are significant economic incentives associated with being beautiful: anywhere from receiving more tips to being considered for a job, appearance unfortunately plays a huge role. But due to the social media influencer era, the cash consequence of being perceived as attractive has become astronomical. Youtubers, Instagram models, Reality TV stars all have characterized a nouveau-riche of Hollywood. As such, becoming an influencer has become a way to rise from an economically disadvantaged state to the top of the socialite community. The result has been an increase in aesthetic procedures over the course of the 20-teens.

We, as a society have collectively decided on features we find attractive in men and women, and as a result, have come up with a set of beauty standards, that traditionally have had a focus on a youthful appearance. From a full hairline to no wrinkles, the popularity of the young look propagated by these standards is only emphasized by accessibility to cosmetic reconstruction and procedures. The lack of regulation and standardization in the early days of the aesthetics field made it easy for copy-cat clinics to replace the expensive cosmetic procedures with a shadier and cheaper alternative, resulting in a significant increase of botched botox procedures. The winner take all aspect of the market share of the aesthetics field has led to the trend that began with the American rich, now adversely affects the American poor.

Rising to popularity among prominent figures of hollywood, aesthetic procedures like botox have been marketed as ways to make you feel like the best version of you. Targeting a demographic of Kris Jenners, older women and men who feel the need to adhere to a youthful look, Botulinum Toxin Type A (Botox®, Dysport®, Xeomin®) injections have seen a 2% increase from 2016 to 2017, with the amount of procedures recorded at approximately 7.2 million, justifying the expense through this HUGE market demand for botox procedures.

In order to discern the demographical statistics aesthtics procedure, the following survey among RenewMD patients will be administered in the month of March. The goal of this survey is to prove that aesthetics procedures are disproportionately targeted towards women. It will also glimpse into how professional lives were either harmed or improve as a result of these procedures. The results of this survey will be shared within the next two weeks.

SURVEY:

Personal Information:

  1. Please specify what gender you identify with
    1. Male
    2. Female
    3. Other
  2. Please specify your ethnicity. Circle all that apply:
    1. White.
    2. Hispanic or Latino.
    3. Black or African American.
    4. Native American or American Indian.
    5. Asian / Pacific Islander.
    6. Other.
  3. Please circle the age group that you belong to:
    1. 12-17 years old
    2. 18-24 years old
    3. 25-34 years old
    4. 35-44 years old
    5. 45-54 years old
    6. 55-64 years old
    7. 65-74 years old
    8. 75 years or older
  4. What is your profession?

Procedure specific: Please answer the following questions to the best of your ability.

  1. Please name all of the procedures that you have received from RenewMD.
  2. Estimate the expense of your procedure(s) (Optional)
  3. What was your motivation for receiving these procedures?
  4. Rank your confidence before and and after these procedures. If you wish to elaborate please do so below:
    1. Before: (1-10)
    2. After: (1-10)
  5. How has your experience at RenewMD affected your professional life?

 

Marketing of cosmetic procedures operate on exploiting the beauty standard of youth, which disproportionately affects women’s body image confidence, leading to depression. In an age of social media, it is easier to be attune to those standards.

According to a Psychology of Popular Media Culture study: “Social comparison, social media, and self-esteem.”, the increased time on social networking sites like Facebook is directly correlated to lowered levels of self esteem, usually from the exposure to social comparisons on social media platforms. Girls have been known to be effected more deeply by social comparisons often as a result of the development of body image, impacted by cultural factors. Because of cosmetic surgery, girls have to contend with the reality of attaining an unreal social expectation of beauty, contributing to higher rates of self-esteem issues and depression. Low self-esteem levels have been shown to persist throughout adolescence into adulthood, as women become conscious of the preference of a youthful face.

Through connecting social media to low self esteem rates, the relationship between social media and botox cannot be ignored. Analyzing the survey data will allow for a conclusion about how social media marketing campaigns affect botox rates among different age and income levels of women.

One Reply to “Part 2: Social Media and Botox Rates”

  1. Amanda McCollum says:

    Hey Sumedha!
    This is super interesting! Do you think it would be helpful to include a question on your survey about the amount of time the patients spend on social media?
    -Ms. McCollum

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